Internet Marketing Secrets
Alright, let’s cut to the chase. You want to know how I turned my computer into a money machine, and I’m going to tell you! This chapter will give you the 10,000 foot view of how my system works and what you can attain if you follow in my virtual footsteps.
Basically, what I’m going to do is teach you how to earn money with a very specific type of freelance writing that is in extremely high demand. And don’t worry, this kind of writing isn’t particularly tricky to do once you know the right formula to follow and how to find people who will pay you for doing it.
Now, at first glance, getting into freelance writing sounds intimidating… especially if you’re not already a writer with a fancy degree in journalism.
But over and over again, I’ve been able to earn extra money using this method. And I am 100% confident that you can learn to do the same.
(And nope, I most certainly do not have a degree in journalism, fancy, or otherwise.)
Back when I first found out about this opportunity, I was floored when I realized that I could easily earn anywhere from $20 to $60 an hour writing simple articles in my spare time, even though I was new to this industry.
This was before I’d ever written a single book. This was back when I’d never earned so much as a single dime writing for anyone else.
What Kind of Writing Is This?
Don’t worry, I’m not suggesting something crazy like trying to write for The New York Times .
Nope. The kind of writing I’m talking about is extremely low stress, no pressure kind of stuff.
The specific kind of writing jobs I’m going to teach you to get are SEO Writing jobs.
SEO Writing — What Is That?
SEO is an acronym for Search Engine Optimization.
On the internet, Google is king of the search engines. According to SearchEngineLand and figures obtained from comScore, Google is by far the most widely used search engine in the entire world. It’s used countless times per day to find information on an enormous range of topics .
And this is good news for you, the aspiring freelance writer.
Website owners need people to write search-engine-friendly, informative content that is written in a way that maximizes the chances that it’ll be found by people who use search engines like Google to find information.
And what you’re going to be doing is writing short articles (usually around 500 words or so), for their websites. Generally, these will be small business websites. You’ll find demand for writing in a wide variety of niches, everything from pest removal to wedding supplies.
This, my friend, is SEO writing. The barrier to entry is low, plus most people have never heard of it — these factors make it relatively easy for a newcomer, with no experience, to break into the industry.
SEO writing may sound intimidating — after all, most people have never heard of the term SEO, never mind trying to write with it in mind.
But don’t be intimidated. All it is, is writing about a topic from scratch — usually around 500 words — and ensuring that said content is packed full of useful, accurate information. The client will tell you what they want the article to be about. All you have to do is research the topic online and put together an article about it.
So what makes SEO writing different from writing regular articles? The client will often give you a keyword or phrase (for example, “Get Rid of Raccoons”) that you’ll have to sprinkle throughout the article, paying particular attention to include it in the headlines and sub-headlines .
How I Tripled My Hourly Earnings from $20 to $60 Per Hour with SEO Writing
I’m sharing these numbers with you in the hopes that you’ll get as excited as I am by the possibilities that await you with this kind of writing business.
But first, let me explain the reasons for the large swing in hourly wage…
When I was first getting started I needed to get my feet wet and build my confidence. So I’d write for anyone, at any price. I wanted to get a feel for what would be expected of me, without the pressure of knowing they’d agreed to pay me a large amount of money.
But even so, less than three weeks after starting this new venture, when I found myself making $20 an hour as I worked in my pajamas on the couch, or from the lounger beside the swimming pool, I figured this was not half bad. Especially since I had no prior experience in being a freelance writer.
And keep in mind, the U.S. Federal Minimum Wage for most workers is only $7.25 an hour. Yet there I was, a newbie writer-for-hire, and I was making almost triple that!
And If You Don’t Want to Write So Much…
When I’d been at this for five weeks or so, I was struck by the urge to experiment. So I outsourced the writing to freelancers that I found on oDesk.com (now known as UpWork.com ). I was pleased to see that I ended up making a decent profit for my time after paying my writers.
Why not?! I was curious whether or not I could earn more money per hour of my time this way.
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What About Outsourcing?
I hired other ghostwriters to do my writing for me — that way, all I had to do before turning in an article to a client was to give it a quick proofread.
Depending on what you pay your writers, and how much time you need to put into editing and proofreading their work, this can be a profitable way to take a break from the bulk of the writing.
And if you’re a slow writer, you may find that you make more money per hour when outsourcing the writing (only leaving the final proofread for you to do yourself), compared to writing every single word on your own.
For example, say you’re a slow typist and it takes you one hour to write a $20 article.
What if you outsourced the writing to someone else who, because they can bang out two articles per hour, is happy with $10 per article? You’d pocket the $10 profit between what you’re paying them and what your client is paying you.
If it takes you 15 minutes to check over each one of their completed articles (proofreading, plagiarism check etc.), you’d be able to get through four articles in an hour, increasing your effective hourly wage from $20 an hour for doing it all yourself, to $40 an hour by outsourcing the writing.
And don’t worry, you don’t even have to hide the fact that you’re doing this. As far as my writers were concerned, they were ghostwriting for my writing agency, knowing full-well that their work was being sent off to another client afterwards. And my clients knew that I was outsourcing the writing — all they cared about was that the finished product that I provided them with was good .
Feeling guilty about the thought of making more money per hour than your writers?
Don’t. In addition to the fact that you’re spending time on proofreading their work, you are also saving your writers the time and effort of communicating with the clients and finding those clients in the first place — that’s worth something.
Tip: Remember, if you sign up for the Money Machine Inner Circle (it’s free) , on Day 4 of your membership, you’ll get access to a free video interview with a guy who outsources ALL of the writing and is making 5-figures a month! You’ll learn a ton of valuable tips for success that I haven’t seen anywhere else. If you’re interested in outsourcing, it’s a MUST-WATCH!
Finding Premium SEO Writing Clients
After those early successes I began looking for premium clients — the ones who had deeper pockets and could afford to pay higher prices for my work. That’s when I hit gold — and reached an earnings milestone of $60 per hour for my time.
Sure, no-one is going to buy a private jet and fly off into the sunset with that, but it’s a hell of a lot better than what the average second job will pay, right?
The first time I managed to pull off $60 an hour was when I was asked to write a batch of articles on a topic that I was very familiar with, and could write them up without needing to do any research. I whipped up three articles of 500 words apiece in an hour, and was paid $20 per article.
Now I’m a pretty quick typist (and you will be too, if you follow all of the advice in this book!) — but even if you’re only half as quick as I am, in the previous example you’d have ended up making $30 per hour of your time… that’s still not half bad, and is more than FOUR times higher than the federal minimum wage!
Later on, I decided to increase my rates and see if I could land some clients at these new, higher rates. Lo and behold, I was able to pull off a rate of $30 for 500 words now. Because I was getting paid better, I had to make sure that these articles were better than the el cheapo ones I’d started out with in the beginning. So I spent a whopping 30 minutes per article now, and again, made $60 per hour.
Now remember — these articles are NOT expected to be full of pizazz, personality and pop! (If you can add that in, and still make it worth your time, more power to you. I’m just pointing out that it’s not required for this level of client.) You’re not writing for a high traffic website with high expectations, such as the Huffington Post .
Nope, these articles are likely going to be for websites that you’ve never heard of — websites owned by small business owners who don’t have the time or desire to write content themselves, don’t have the budget for a high-end writer, but need to fill out their website with a few articles here and there. All that you’re being paid to do is to write a functional article that is useful, written from scratch, and is free of errors (well, as free as humanly possible, anyhow.)
However, once you gain more experience, and improve your writing skills, you can go after significantly higher paying writing jobs.
But remember, the purpose of this book is to teach you how to get started as a total newbie to freelance writing. Unless you’re already a very talented writer, you’re better off working on improving your skills before you pursue the higher-priced jobs. The last thing you want to do is jump into offering premium writing services before you’ve improved your writing chops enough, and end up disappointing your clients. This is why SEO writing is the perfect way to earn money and improve your skills at the same time — SEO writing clients will not expect the world from you, all they want is functional articles that are free of errors. No pressure stuff… really!
Anyhow, I truly believe that you can learn to do all of this too. You’ve just got to know how to start, what kind of writing jobs to pursue, and where to find them. After that, the sky’s the limit.
It becomes kind of like a money tap, that you can turn on and off at will.
Need more money? Bang out a few articles and you’ve got it. Need a break? You’re in charge, take one!
Can You Really Do This?
Assuming you’re a native English speaker (or fluent enough to pass as one) who can read and write, you can do this.
If you’ve ever written an e-mail to a friend, you can obviously write, so that settles that.
You’re reading this book right now, so that settles THAT requirement too.
And, well, the Native English Speaker requirement is something only you know whether or not you meet.
What is a Native English Speaker? For the purposes of this kind of writing work, it means someone who has used English as their primary means of communication since early childhood. That experience gives you a really good eye for the language and you’ll intuitively know if something “looks right” on the page. Alternatively, if English is your second language, you’ll have the best chance of getting SEO writing jobs if your English writing skills are as good as those of a native speaker.
Sure, you’re not perfect, no-one is — but using English extensively for so many years gives you a leg up on the competition.
Those are the most important qualities to have right now — the rest can be learned with a bit of time, practice, and the right instruction. You’ll get the instruction you need here in this book. And the practice is up to you .
But Wait, What if I Suck at Writing?
Look, don’t worry about it. Odds are, you only think you suck at writing because back in your school days you weren’t the greatest at writing formal essays and research reports.
But this kind of writing is completely different.
SEO writing is much less formal.
It’s the kind of stuff that even someone who royally sucked at writing back in their school days can learn to master. I’ve seen all kinds of people learn to write excellent content, even people who used to get C’s in English Language Arts.
Writing is like a muscle, the more you use it, the stronger it gets.
So remember, just because you used to suck at writing doesn’t mean you’re destined to stay that way. With the right instruction and practice, you are perfectly capable of becoming more than good enough to write SEO content!
The main problem that most people run into as they try to get into this line of work is that they just don’t know where to start. So they quit, and go back to life as they were living it before.
But before we dive deep into the how-to stuff, I’m going to show you some of the benefits you can experience from jumping into this line of work. Because having a clear idea of what you can gain from doing this will make it much easier to maintain the motivation and focus you’ll need to succeed at this .